Environmental marketing campaigns typically center around a personal appeal, but does that really work?
#ClimateChange
From city council to the admiral’s seat, from genetic ingenuity to inventing the Dothraki language—and not to mention winning the Nobel Prize—this year’s alumni honorees are truly cause for celebration.
“[Climate change] has become, in my view, one of the most interdisciplinary science problems that exists and that’s part of what makes it so exciting.” -- Michael E. Mann, award-winning climate scientist, who spoke at an Earth Day event sponsored by Muir College.
Richard and Carol Dean Hertzberg’s $5 million gift will launch the Center for Climate Change Impacts and Adaptation at UC San Diego.